Task:

1.4 times in a lifetime the European customer buys windows. Internorm and The Rowland Company took up the challenge of creating a marketing strategy in which enthusiastic customer feedback was an objective and utilized as a referral base.

Action:

The solution was the Customer Excellence Program. Quality standards were defined for the sales and after-sales process. Selected Internorm retailers operating under the First Window Partner brand have been involved in continuous development and customer monitoring.

Result

The active recommendation rate in private customer business is over 40%, the rate of customer enthusiasm far exceeds 90%. The First Window Partner concept is one of the cornerstones of Internorm's business model today.

Task:

The MAN sales company uses its sentiment barometer as an active instrument for organizational and personnel development. Low willingness to participate and only average acceptance were the initial challenges for the consultant.

Action:

A dual concept brought success. Carefully moderated workshops, in combination with ensuring that measures were actually planned and implemented correctly, were the key to success.

Result

Within one year, 90% of all employees of the company are participating. The management tool is linked with benchmarks, best practice and CIP components. Unconventional communication concepts (e.g. film production) enhance the effect.

Task:

The "Quartier Riedenburg" was built on the site of barracks as an urban residential project, but was initially associated with much discussion. The openly structured site with its 5000m² park needed to be made an emotional experience in a film production.

Action:

Emotion is the focus. A young couple leads through the area. A creative concept with still camera and drone flight brings unknown aspects to the limelight.

Result

The "green bridge to the Rainberg", the park, public kindergarten, proximity to the city and the unconventional colour concept of the architect were perfectly staged in 4k to 8k quality.