Marketing & Sales: Internorm
1.4 times in a lifetime the European customer buys windows. Internorm and The Rowland Company took up the challenge of using enthusiastic customers for a joint marketing strategy.
The solution was Customer Excellence. Quality standards were defined for the sales and after-sales process. Selected Internorm retailers operating under the First Window Partner-brand have been under constant monitoring since then.
The active recommendation rate in the private customer business is over 40%, the rate of customer enthusiasm far exceeds 90%. The First Window Partner-concept is one of the cornerstones of Internorm's business model today.